TV Spot
The challenge of making TV advertising for sport channels is to know you are facing a passionate public. They may see your creation during half-time, and that is where every second is gold. We learned very soon that we had to make a straight to the point, fast and impactful video.
Low Third Ads
Designing lower third ads for television presents a unique challenge: capturing attention and delivering a clear message in just a few seconds. With on-screen times ranging from 5 to 10 seconds, each piece must balance visual impact with concise communication. These ads are crafted to stand out without disrupting the viewer’s experience — combining strategic layout, strong typography, and clear hierarchy to ensure the information is absorbed instantly.
